Nine Characteristics of Successful Entrepreneurs Essay

1. Motivation Entrepreneurs are enthusiastic, optimistic and future-oriented. They believe they’ll be successful and are willing to risk their resources in pursuit of profit. They have high energy levels and are sometimes impatient. They are always thinking about their business and how to increase their market share. Are you self-motivated enough to do this, and can you stay motivated for extended periods of time? Can you bounce back in the face of challenges? 2. Creativity and Persuasiveness Successful entrepreneurs have the creative capacity to recognize and pursue opportunities. They possess strong selling skills and are both persuasive and persistent. Are you willing to promote your business tirelessly and look for new ways to get the word out about your product or service? 3. Versatility Company workers can usually rely on a staff or colleagues to provide service or support. As an entrepreneur, you’ll typically start out as a â€Å"solopreneur,† meaning you will be on your own for a while. You may not have the luxury of hiring a support staff initially. Therefore, you will end up wearing several different hats, including secretary, bookkeeper and so on. You need to be mentally prepared to take on all these tasks at the beginning. Can you do that? 4. Superb Business Skills Entrepreneurs are naturally capable of setting up the internal systems, procedures and processes necessary to operate a business. They are focused on cash flow, sales and revenue at all times. Successful entrepreneurs rely on their business skills, know-how and contacts. Evaluate your current talents and professional network. Will your skills, contacts and experience readily transfer to the business idea you want to pursue? 5. Risk Tolerance Launching any entrepreneurial venture is risky. Are you willing to assume that risk? You can reduce your risk by thoroughly researching your business concept, industry and market. You can also test your concept on a small scale. Can you get a letter of intent from prospective customers to purchase? If so, do you think customers would actually go through with their transaction? 6. Drive As an entrepreneur, you are in the driver’s seat, so you must be proactive in your approaches to everything. Are you a doer — someone willing to take the reins — or would you rather someone else do things for you? 7. Vision One of your responsibilities as founder and head of your company is deciding where your business should go. That requires vision. Without it, your boat will be lost at sea. Are you the type of person who looks ahead and can see the big picture? 8. Flexibility and Open-Mindedness While entrepreneurs need a steadfast vision and direction, they will face a lot of unknowns. You will need to be ready to tweak any initial plans and strategies. New and better ways of doing things may come along as well. Can you be open-minded and flexible in the face of change? 9. Decisiveness As an entrepreneur, you won’t have room for procrastination or indecision. Not only will these traits stall progress, but they can also cause you to miss crucial opportunities that could move you toward success. Can you make decisions quickly and seize the moment?

Regression Model

IntroductionA regression model with one explanatory variable is called a Simple linear regression, that is it involves 2 points: single explanatory variable and the response variable which is the x and y, coordinates in a Cartesian plane and finds a linear function a non-vertical straight line that, as precisely as possible it explains the dependent variable values as a function of the independent variables. The term simple refers to the fact that the response variable y is related to one predictor x. The regression model is given as Y=?0+?1 + ? and they are two parameters that are used estimate the slope of the line ?1 and the y- intercept of the line ?0. ? is the random error term.BackgroundRegression analysis is a vital statistical method for the analysis of medical data. It makes it possible for the recognition and grouping of relationships among multiple factors. It also enables the recognition of prognostically relevant risk factors and the calculation of risk scores for individual prognostication, this was made possible by English scientist Sir Francis Galton (1822–1911), a cousin of Charles Darwin, made significant contributions to both genetics and psychology. He is the one that came with regression and a pioneer in using statistics in a study of living organism. In his study the data sets that he considered consisted was the heights of fathers and first sons. He wanted to find out whether he can predict the height of a son based on the father height. Looking at the scatterplots of these heights, Galton saw that the was relationship which was linear and increasing. After fitting a line to these data using the statistical techniques, he observed that for fathers whose heights were taller than the average, the regression line predicted that taller fathers tended to have shorter sons and shorter fathers tended to have taller sons.PurposesSimple linear regression could be for example be purposefully when we Consider a relationship between weight Y (in kilograms) and height X(in centimeters), where the mean weight at a given height is ?(X) = 2X/4 – 45 for X > 100. Because of biological variability, the weight will vary for example, it might be normally distributed with a fixed ? = 4. The difference between an observed weight and mean weight at a given height is referred to as the error for that weight. To discover the relationship which is linear, we could take the weight of three individuals at each height and apply linear regression to model the mean weight as a function of height using a straight line, ?(X) = ?0 + ?1X . The most popular way to estimate the parameters, intercept ?0 and slope ?1 is the least squares estimator, which is derived by differentiating the regression with respect to ?0 and ?1 and solving, Let (xi , y i ) be the Ith pair of X and Y values. The least squares estimator, estimates ?0 and ?1 by minimizing the residual sum of squared errors, SSE = ?(y i – ? i)2, where y i are the observed value and ?i = b0 + b1xi are the estimated regression line points and are called the fitted, predicted or â€Å"hat† values. The estimates are given by b0 = ¯y – b1  ¯x and b1 = SSXX / SSYY, and where  ¯Xand  ¯Y are the means of samples X and Y, SSXX and SSYY being their standard deviation values and r = r(X,Y) being their Pearson correlation coefficient. It is also referred to as Pearson's r, the Pearson product-moment correlation coefficient, is a measure of the linear between two variables X and Y Where X is the independent variable and Y being the Dependant variable as stated above. The Pearson correlation coefficient, r can take a range of values from -1 to +1. A value of 0 suggests that there is no association between the two variables X and Y. A value greater than 0 indicates a positive association that is, as the value of one variable increases, so does the value of the other variable. Before using simple linear regression analysis it is always vital to follow these few steps: Choose an independent variable that is likely to cause the change in the dependent variable Be certain that the past amounts for the independent variable occur in the exact same period as the amount of the dependent variable. Plot the observations on a graph using the y-axis for the dependant variable and the x-axis for the independent variable review the plotted observations for a linear pattern and for any outliers keep in mind that there can be correlation without cause and effect.ImportancesSimple linear regression is considered to be extensively useful in many practical applications and methodologies. Simple linear regression functions by assuming that the variables x and y have a relationship which is linear within the given set of data. As assumptions are and results are interpreted, persons handling the analysing role in a such data will have to be more critical because it has been studied before that there are some variables which inhibit marginal changes to occur while others will not consider being held at a fixed point. Although the concept of linear regression is one complex subject, it still remains to be one of the most vital statistical approaches being used till date. Simple linear regression is important because it has be wildly being used in many biological, behavioural , environmental as well as social sciences. Because of its ability to describe possible relationships between identified variables independent and dependent , it has assisted the fields of epidemiology, finance, economics and trend line in describing significant data that proves to be of essence in the identified fields. More so, simple linear regression is important because it provides an idea of what needs to be anticipated, more specially in controlling and regulating functions involved on some disciplines. Despite the complexity of simple linear aggression, it has proven to be adequately useful in many daily applications of life.

Living and working in the foreign country Essay

Discuss the advantages and disadvantages of living and working in the foreign country. Currently, many people like going to different countries for working and living. It leads to that there are many positive and negative effects while people live and work in vary foreign country. Some main effects will be discussed in this essay. The first advantage is salary because people are really need money to support their live. Some Vietnamese people, for instance, they like to move to US or Australia for living and working because they think they will get the higher income than in Vietnam and enjoy the standard life. Furthermore, people who want to travel are the poor people and live in the developing country. They may improve their current life and work in the new environment to get more experience. Finally, working and living in a foreign country may have some good benefit by the government after people retire. On the other hand, working and living in a foreign country may bring some disadvantages. Traditional culture is the first disadvantage. It is really hard to live in a country which has a lot different culture. In UK, for example, the state food is very difficult to eat and the cost is very expensive. Next, people will be got homesick because their families are so far from them. Lastly, it is very dangerous when people go abroad for working and living because they do not understand about the new environment that they have to adapt quickly for the short period of time such as the new neighbors or the new law of the area. In short, people should think clearly about this problem. It effect not only on their future life but also their family and the government. They should chose the best advantage for their own business. Revised Currently, many people like going to different countries for working and living. It This leads to that there are many positive and negative effects while which people experience when live living and working in vary a foreign country. Some of these main effects will be discussed in this essay. The first advantage is salary because people are really need money to support their lives. Some Vietnamese people, for instance, they like to move to the US or Australia for living and working because they think they will get the a higher income than in Vietnam and enjoy the a higher standard of life. Furthermore, the people who want to travel are the poor people and who live in the developing countriesy. They may can improve their current life and by working in the a new environment to get more experience. Finally, working and living in a foreign country may have some good benefits by for the government after people retire. On the other hand, working and living in a foreign country may bring some disadvantages. Missing your tTraditional culture is the first disadvantage. It is really hard to live in a country which has a lot very different culture. In the UK, for example, the state local food is very difficult to eat and the cost is very expensive. Next, people will be got get homesick because their families are so far from them. Lastly, it is very dangerous when people go abroad for working and living because they do not understand about the new environment that and they have to adapt quickly for thein a short period of time to things such as the new neighbors or the new laws of the area. In short, people should think clearly about this problem. It effects not only on their future life but also their family and the government. They should choose the best advantage for their own business. Good job with organization and content. Take care with sentence structure and be sure to proofread more carefully.

The Glass Ceiling Today Research Paper Example | Topics and Well Written Essays - 750 words

The Glass Ceiling Today - Research Paper Example The first wave, occurring during the mid-19th century and lasting until the passage of the Nineteenth Amendment in 1920, consisted of the efforts to attain the rights to vote and run for office. The second wave of feminism occurring during the late 1960s and early 1970s saw feminists fighting for greater equality on a wide range of issues notably education, workplace, politics and, also, home. The recent trend in feminism that is, the Third Wave that began in the early 1990’s relates to an inclusive philosophy that tries to draw attention to disparities due to race, religion, class, ethnicity, nationality, and sexuality of women. Thus, while the central issues are that of race, social class and sexuality, the third wave feminism also challenges the second wave’s emphasis on the resistance to the male domination of upper-middle-class white women. Also, women's oppression, as viewed through the lens of the modern feminist thinking, goes beyond mere deprivation of politica l and legal rights of women. It holds societal structure and culture equally to blame (Bartky, 1990). If the second wave was â€Å"victim feminism†, the third wave is â€Å"power feminism†. The phenomenon of female self-empowerment materialized in the 1990s. Equality for women in the workplace, at home, and in the corridors of power has become achievable. Higher education and generally better awareness created by women’s movements have helped the modern woman to enter several hitherto predominantly male bastions. However, studies have shown that women in numerous male-dominated occupations, for example, the military, law, science, banking and other businesses, and sports (e.g., bodybuilding) face a glass ceiling (Dworkin, 2001). The term was coined by Hymowitz and Schellhardt (1986) to describe the indiscernible barriers women face for advancement to the higher echelons of the workplace.  

Quality Assurance Essay Example | Topics and Well Written Essays - 1250 words - 2

Quality Assurance - Essay Example Total quality control thus means that a system is developed and implemented which delineates the procedures, policies, specifications and standardizations to be followed by the entire organization. This system is developed and continuously improved by maintaining a cross- functional viewpoint at all times involving all the departments: the issue of quality thus becomes the concern of all departments, not that of the quality control department alone. This means quality and process manuals need to be rigorously followed, and updated from time to time based on cumulative work experience to improve productivity and quality. Total quality control also means that the organization is specialized and prefers to work with its core strengths, outsourcing peripheral goods and services to other organizations specialized in those areas: a car manufacturer, for instances, focuses on assembling cars and leaves the business of manufacturing machine parts to its suppliers. Outsourcing in this way is geared to improve efficiency, but may go totally wrong if the goods supplied are not the right quality, or run in short supply. This brings us to the issues crucial to just-in-time inventory management strategies, which are indispensable not only in terms of economy and cost cutting, but also crucial in terms of maintaining control over purchase. Just-in-time implies that a company times the purchase of the correct kind and amount of goods or services exactly as and when needed for its production processes: the right material, at the right time, at the right place, and in precisely required amounts, thus eliminating the need for warehousing or other infrastructure. This ensures that a lot of expenses made on storage are eliminated, which is absolutely according to the principles of total quality control that insists on continuous identification and eradication of waste in a company's manufacturing process. Having no inventory to call from, it obviously follows that all the goods procured have to be of a quality level certified for use in the manufacturing process, otherwise the process gets delayed or experiences frequent stoppages. Possible supply shocks also need to be prevented by anticipating changes in demand for the goods required for the process, so that the process does not come to a halt because of lack of material f or processing. Certified quality levels in goods purchased from vendors can only be maintained if the total quality regimen extends to supply quality assurance as well. The organization has to work with various entities such as supply stream managers, internal customers, technical staff, relevant field personnel, and last but absolutely not the least, suppliers. These different groups need to be integrated as part of on-going supply management processes, which may include product and supplier selection, assessment, and providing support in quality and performance improvement. Since the supplier needs to be top-notch with all its goods each and every time, it follows that the purchasing organization would have to invest in training, auditing and testing, and build up a great, long-term relationship with hand-picked vendors. The organization woul

International Business Assignment Example | Topics and Well Written Essays - 2000 words

International Business - Assignment Example Jay Jays will expand its market by forming a strategic alliance with fashion outlets in UAE. Table of contents 1.0 Introduction†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p 4 2.0 Project description and progress†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.p 5 3.0 Business matching and networking†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p 5 4.0 Objectives of joint venture and strategic alliance†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p 6 5.0 Scope of business interests and details of business prospect in UAE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..p 7 6.0 Summary of opportunities and current business environment in UAE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p 7 7.0 Brief summary of doing business in UAE†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦....p 9 8.0 Lessons learnt†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p 10 9.0 Conclusion†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.p 10 10.0 Bibliography†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦p 12 International business 1.0 Introduction United Arab Emirates (UAE) joined the World Trade Organization in 1996 (Noack, 2007). UAE supports free trade and has maintained stable trade relations with most countries in the world. UAE has experienced high economic growth due to attractive business climate and its pos itioning as preferred international trade hub in the Middle East. UAE has world class airports and the busiest airports in terms of passenger traffic (Noack, 2007). More than hundred Airline Companies including British Airways, KLM, and United Airlines handle more than 50 million passengers that enter UAE years. Jebel Ali Port handles over 40 percent of cargo container and is served by more than 300 shipping companies (Noack, 2007). UAE has expanded its port facilities by 19 percent over the last few years. Several freed trade zones like Textiles and logistics in Jebel Ali Free Zone and Dubai Airport Free zone exist to serve the clothing industry (Durante & Boermeester, 2011). For instance, Dubai is the regional hub for investment in commodities like precious metals, fashion jewelllery and pearls that account for about 30 percent of UAE non-oil foreign trade. The financial markets are highly developed with many foreign banks entering the markets thus making UAE a Forex and Derivativ es hub (Noack, 2007). This paper will analyze the international business environment in UAE. The paper will describe how Jay Jays can form strategic alliances with companies located in UAE through networking with companies in the clothing industry in UAE. The paper will discuss the business prospects in UAE and opportunities currently in the clothing industry in UAE. The paper will offer the advantages of doing business in UAE and recommendations for international businesses willing to venture in UAE. 2.0 Project description and progress Jay Jays is a fashion company that targets mainly the youth. The company is headquartered in Richmond, Australia and has branches in all major cities in the country and also New Zealand. The company philosophy is â€Å"freedom of expression† while the motto is to provide something new and fun. The company strength is its energetic and friendly staff that encourages the youth to push beyond the boundaries in their casual wear. The company offe rs pocket-friendly products like surf styles, casual basics, street wear and accessories. Jay Jays brand strives to be energetic and valuable clothing outlet. Jay Jay’

Installation Art as the Newest Form of Expression Essay

Installation Art as the Newest Form of Expression - Essay Example The essay "Installation Art as the Newest Form of Expression" analyzes the form of expression in contemporary art, the Installation Art. The sublime element is, by its very nature, shapeless and indefinable and therefore cannot be placed within a specific visual form, the visual form, by its very nature, must suggest some element of the sublime. Every visible form is capable of suggesting some deeper meaning to an audience at varying levels of meaning regardless of the intentions of the artist. This is because art is not the static element it was once perceived to be. Instead, it is a constant interaction between the artist and the viewer, between what the artist created on the canvas and how the viewer interprets these forms based on his or her own experiences, understandings and context. The postmodern movement, with its emphasis on illuminating the sublime, brought these ideas to the forefront leading eventually to today’s trend to engage more of the viewer’s senses in this interaction. â€Å"The political and the aesthetic are inseparable, simultaneously present, faces of the postmodern problematic. Understanding this concept of the eternal relationships between content and sublime, artist and audience, is essential to understanding today’s movement toward installation art through artists such as Damien Hirst, Jenny Holzer and Sarah Lucas. One of the charges to today’s artists is to discover how to produce ‘incommunicable statements’ to modern society without resorting to the conformism.

Collaborative Learning Essay Example | Topics and Well Written Essays - 500 words

Collaborative Learning - Essay Example Each individual within this Collaborative Learning regime is reliant on the tasks of the other people within the group and is accountable to everyone for his respective actions in entirety (Vincent 2007). These students work together in order to find out a common platform which has a meaningful, understandable and deep rendering solution for the problem that has thus arisen. The end product of learning is indeed the very product that is being tried to achieve, right from the very beginning. Collaborative Learning is somewhat in close comparison to what Cooperative Learning is all about. In fact there are a number of similarities between the two. Collaborative Learning includes writing in a collaborative fashion, completion of projects that are of a group nature as well as a host of similar activities. A Collaborative Learning community would most often vouch the presence of students within its folds bringing the much needed benefits all around. This is because such a community is dep endent on the activities of the students themselves (Goff 2003). There are also organizations that generally appreciate the presence of Collaborative Learning cultures within their entireties. This is because such organizations derive the best results out of such working domains. The team members work alongside each other and give their best shot. The Collaborative Learning mechanisms are deemed as successful as these build upon the premise of a positive change happening within the workplace realms. The organizations that usually support such initiatives are proactive in their approach and are generally very inclined towards the employees working alongside each other so that the strengths could be exponentially doubled and even tripled at times (Mitchell 2004). One must decipher the development basis of Collaborative Learning doing its best to inculcate feelings of team formation and eventual results in the aftermath of the completion phase of

Quantitative research critique Assignment Example | Topics and Well Written Essays - 2000 words

Quantitative research critique - Assignment Example Yes. The beliefs which support restraint from mammography diagnosis are the problem in the study; the variables are the primary care provider status and insurance cover status. The population under the study is women seeking non-urgent interventions in emergency units. Yes. The investigators identified the key research question as investigating the differences in the belief systems which hinder maximum use of mammography for screening for invasive breast cancer. The variables concern the party that will shoulder the costs associated with the screening and or the treatment plan. Yes. The researchers discussed the significance of the problem by noting that adopting mammography screening is the surest way to curb most deaths facing the one-eighth of American who fail to go for the screening early enough. Yes. By quashing unnecessary beliefs and doubts about the effectiveness of mammography screening option among women, the study definitely encourages more women to join the program so as to obtain timely medical interventions against breast cancer. Yes. The literature review follows a logical sequence by revising earlier studies putting the number of women affected by invasive breast cancer as one in every eight people. They also reviews critical literature showing that mammography is effective in early diagnosis of the cancer, but up to 40% of the vulnerable women seeking emergency interventions do not comply with mammography screening. As such, they suffer disproportional rates of mortality from the disease. Yes. The relationship of the study to the previous research is based on clear statistics and facts showing that the underuse of mammography is the greatest risk factor to invasive breast cancer deaths. Yes. The investigators described the varied understandings of the beliefs about mammography screening as the gap in the literature

A Manifesto Essay Example | Topics and Well Written Essays - 1250 words

A Manifesto - Essay Example With regard to its aesthetic qualities, it has the qualities of beauty, harmony and symmetry where none can be taken or added that would not impair the totality of the design. My initial role in design is to first learn to create a good design. A good design requires multidisciplinary approach which includes ability to draw, manipulate computer, take pictures, understand color theories and to create concepts through images that people could understand. After learning these things, my role then transformed to be able inspire, create, improve and learn. I believe that a good design is a product of inspired moment that is aptly captured and have physical attribute for others to be inspired as well. That process of giving inspiration a physical attribute so that others may see is the creative process of rendering the inspiration. This creative process however is never completed and must constantly be improved to optimize the best design possible. On my end, I must also continue to learn so that I can better render the inspiration that I have. I treat design as an artwork. My value towards it similar to fine artists and painters who would first look and feel for an inspiration and then make that emotion to be felt in their work. I could also say that my life is reflected in my designs. It is because my design is the expression of myself. And myself is the collection of my experience, knowledge, beliefs, hopes, aspirations, my sense of beauty, or anything that made me a person. And this is expressed and seen in my design. Getting it out of me to make a good design is not an easy process and could take time but I believe that it will be worth the effort because the output would surely be beautiful. My personal values about design are a lot. Firstly, I truly believe that art imitates life. In this aspect, graphic design is one of the expressions of art. Design is an expression

Security Essay Example | Topics and Well Written Essays - 1750 words

Security - Essay Example It is also reflective of how law, crime and morality are perceived by members of the society. The security practices of removing concealments from the sidewalks to protect people who travelled the highways from being attacked by robbers could not work alone. Other attempts to deal with crime at the local level proved futile and so night watches and patrols which were established privately was the means of protection for citizens. Fischer et al (2008) indicate that under the feudal system the society was controlled by kings and feudal barons and so a high level of security was available for both individuals and groups. However, judicial reforms led to the separation of courts and the exercise of the rule of law from the power of the king. Every district was then made accountable for crimes committed within its boundaries and all strangers were required to report to the magistrates on entering a district. Attempts to control crime and other vices were not successful and this also led to the establishment of private night watches and patrols. Steenkamp (2002) indicates that Armed robberies of merchants and other groups such as clergymen and nobles who often carried money and other valuables became commonplace during the period. The safety of those who were affected could only be guaranteed by hiring private security. Six and Kowalski (n.d.) defines risk as the possibility of the occurrence of a harmful or undesirable event. This consists of events including harm, injury or abuse to individuals or groups of people. Risk management is a procedure aimed at protecting individuals or a group of people. Amanda D’Costa (2011) introduced six steps in a risk management program. They are: As a first step risks need to be identified before they can be dealt with. Once they are identified they should be registered so that all parties concerned will have an idea of the risk factors. In

Personality Psychology and Introverts Essay Example for Free

Personality Psychology and Introverts Essay Our lives are shaped as profoundly by personality as by gender or race. And the single most important aspect of personality – the north and south of temperament, as the scientist JD Higley puts it – is where we fall on the introvert-extrovert spectrum. Our place on this continuum influences our choice of friends and mates, and how we make conversation, resolve differences, and show love. It affects the careers we choose and whether or not we succeed at them. It governs how likely we are to exercise (a habit found in extroverts), commit adultery (extroverts), function well without sleep (introverts), learn from our mistakes (introverts), place big bets in the stock market (extroverts), delay gratification (introverts), be a good leader (depends on the type of leadership called for), and ask what if (introverts). Its reflected in our brain pathways, neurotransmitters, and remote corners of our nervous systems. Today introversion and extroversion are two of the most exhaustively researched subjects in personality psychology, arousing the curiosity of hundreds of scientists. These researchers have made exciting discoveries aided by the latest technology, but theyre part of a long and storied tradition. Poets and philosophers have been thinking about introverts and extroverts since the dawn of recorded time. Both personality types appear in the Bible and in the writings of Greek and Roman physicians, and some evolutionary psychologists say that the history of these types reaches back even farther than that: the animal kingdom also boasts introverts and extroverts, from fruit flies to pumpkinseed fish to rhesus monkeys. As with other complementary pairings – masculinity and femininity, East and West, liberal and conservative – humanity would be unrecognizable, and vastly diminished, without both personality styles. Take the partnership of Rosa Parks and Martin Luther King Jr: a formidable orator refusing to give up his seat on a segregated bus wouldnt have had the same effect as a modest woman who would clearly prefer to keep silent but for the exigencies of the situation. And Parks didnt have the stuff to thrill a crowd if she had tried to stand up and announce that she had a dream. But with Kings help, she didnt have to. Yet today we make room for a remarkably narrow range of personality styles. Were told that to be great is to be bold, to be happy is to be sociable. Closet introverts pass undetected on playgrounds and in corporate corridors. Some fool even themselves, until some life event – redundancy, an empty nest, an inheritance that frees them to spend time as they like – jolts them into taking stock of their true natures. We live with a value system that I call the Extrovert Ideal – the omnipresent belief that the ideal self is gregarious, alpha and comfortable in the spotlight. The archetypal extrovert prefers action to contemplation, risk-taking to heed-taking, certainty to doubt. He or she favours quick decisions, even at the risk of being wrong; works well in teams and socialises in groups. We like to think that we value individuality, but all too often we admire one type of individual – the kind who is comfortable putting himself out there. Sure, we allow technologically gifted loners who launch companies in garages to have any personality they please, but they are the exceptions, not the rule, and our tolerance extends mainly to those who get fabulously wealthy or hold the promise of doing so. Introversion – along with its cousins sensitivity, seriousness, and shyness – is now a second-class personality trait, somewhere between a disappointment and a pathology. Introverts living under the Extrovert Ideal are like women in a mans world, discounted because of a trait that goes to the core of who they are. Extroversion is an enormously appealing personality style, but weve turned it into an oppressive standard to which most of us feel we must conform. The Extrovert Ideal has been documented in many studies. Talkative people, for example, are rated as smarter, better-looking, more interesting and more desirable as friends. Velocity of speech counts as well as volume: we rank fast talkers as more competent and likable than slow ones. The same dynamics apply in groups, where research shows that the voluble are considered smarter than the reticent – even though theres zero correlation between the gift of the gab and good ideas. Even the word introvert is stigmatised – one informal study, by psychologist Laurie Helgoe, found that introverts described their own physical appearance in vivid language (green-blue eyes, exotic, high cheekbones), but when asked to describe generic introverts they drew a bland and distasteful picture (ungainly, neutral colours, skin problems). But we make a grave mistake to embrace the Extrovert Ideal so unthinkingly. Some of our greatest ideas, art, and inventions – from the theory of evolution to Van Goghs sunflowers to the personal computer – came from quiet and cerebral people who knew how to tune in to their inner worlds and the treasures to be found there. Without introverts, the world would be devoid of Newtons theory of gravity, Einsteins theory of relativity, WB Yeatss The Second Coming, Chopins nocturnes, Prousts In Search of Lost Time, Peter Pan, Orwells Nineteen Eighty-Four, The Cat in the Hat, Charlie Brown, the films of Steven Spielberg, Google (co-founded by introvert Larry Page) and Harry Potter. As the science journalist Winifred Gallagher writes: The glory of the disposition that stops to consider stimuli rather than rushing to engage with them is its long association with intellectual and artistic achievement. Neither E=mc2 nor Paradise Lost was dashed off by a party animal. Even in less obviously introverted occupations, like finance, politics and activism, some of the greatest leaps forward were made by introverts. Al Gore, Warren Buffett, Eleanor Roosevelt and Gandhi achieved what they did not in spite of but because of their introversion. Yet many of the most important institutions of contemporary life are designed for those who enjoy group projects and high levels of stimulation. As children, our classroom desks are increasingly arranged in pods, the better to foster group learning, and research suggests that the vast majority of teachers believe that the ideal student is an extrovert. As adults, many of us work for organisations that insist we work in teams, in offices without walls, for supervisors who value people skills above all. To advance our careers, were expected to promote ourselves unabashedly. The scientists whose research gets funded often have confident, perhaps overconfident, personalities. The artists whose work adorns the walls of contemporary museums strike impressive poses at gallery openings. The authors whose books get published – once a reclusive breed – are now vetted by publicists to make sure theyre talk-show ready. If youre an introvert, you also know that the bias against quiet can cause deep psychic pain. As a child you might have overheard your parents apologise for your shyness. Or at school you might have been prodded to come out of your shell – that noxious expression that fails to appreciate that some animals naturally carry shelter everywhere they go, and that some humans are just the same. All the comments from childhood still ring in my ears, that I was lazy, stupid, slow, boring, writes a member of an email list called Introvert Retreat. By the time I was old enough to figure out that I was simply introverted, it was a part of my being, the assumption that there is something inherently wrong with me. I wish I could find that little vestige of doubt and remove it. Now that youre an adult, you might still feel a pang of guilt when you decline a dinner invitation in favour of a good book. Or maybe you like to eat alone in restaurants and could do without the pitying looks from fellow diners. Or youre told that youre in your head too much, a phrase thats often deployed against the quiet and cerebral. Of course, theres another word for such people: thinkers. You can be a shy extrovert too There are now almost as many definitions of introvert and extrovert as there are personality psychologists. Still, they tend to agree on several important points: for example, that introverts and extroverts differ in the level of outside stimulation that they need to function well. Introverts feel just right with less stimulation, as when they sip wine with a close friend, solve a crossword puzzle, or read a book. Extroverts enjoy the extra bang that comes from activities like meeting new people, skiing slippery slopes, and cranking up the stereo. Many psychologists would also agree that introverts and extroverts work differently. Extroverts tend to tackle assignments quickly. They make fast (sometimes rash) decisions, and are comfortable multitasking and risk- taking. They enjoy the thrill of the chase for rewards like money and status. Introverts often work more slowly and deliberately. They like to focus on one task at a time and can have mighty powers of concentration. Theyre relatively immune to the lures of wealth and fame. A few things introverts are not: the word introvert is not a synonym for hermit or misanthrope. Introverts can be these things, but most are perfectly friendly. One of the most humane phrases in the English language – Only connect! – was written by the distinctly introverted EM Forster in Howards End, a novel exploring the question of how to achieve human love at its height. Nor are introverts necessarily shy. Shyness is the fear of social disapproval or humiliation, while introversion is a preference for environments that are not overstimulating. Shyness is inherently painful; introversion is not. One reason that people confuse the two concepts is that they sometimes overlap (though psychologists debate to what degree). You can be a shy extrovert, like Barbra Streisand, who has a larger-than-life personality and paralysing stage fright; or a non-shy introvert, like Bill Gates, who by all accounts keeps to himself but is unfazed by the opinions of others. You can also, of course, be both shy and an introvert: TS Eliot was a famously private soul who wrote in The Waste Land that he could show you fear in a handful of dust. Many shy people turn inward, partly as a refuge from the socialising that causes them such anxiety. And many introverts are shy, partly as a result of receiving the message that theres something wrong with their preference for reflection, and partly because their physiologies compel them to withdraw from high-stimulation environments. But for all their differences, shyness and introversion have in common something profound. The mental state of a shy extrovert sitting quietly in a business meeting may be very different from that of a calm introvert – the shy person is afraid to speak up, while the introvert is simply overstimulated – but to the outside world, the two appear to be the same. This can give both types insight into how our reverence for alpha status blinds us to things that are good and smart and wise. For very different reasons, shy and introverted people might choose to spend their days in behind-the-scenes pursuits like inventing, or researching, or holding the hands of the gravely ill – or in leadership positions they execute with quiet competence. These are not alpha roles, but the people who play them are role models all the same.

Johnson and johnson

Johnson and johnson a.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Executive Summary Johnson and Johnson company has planned a new product lounge in the market specifically for Pakistan where a big number of peoples having not enough awareness of bacterial and germs infection. The product named as Pak antibacterial soap is designed that provides quick, easy and effective hand washing. Proper hand washing is the most effective preventative measure available to combat communicable diseases. Skin problems are common for people of all ages. Whether you suffer with a rash, itchy skin, skin fungus or infection, skin bumps, or skin tags. Improper handwashing. The Market Through analysed facts and figures Johnson and Johnsons Pak antibacterial soap is wide market such as mothers, children and employees. The target market has population of more than 160 million in which 68% of people are not properly wash their hands before eating. People of the country are not much aware about the bacterial infections. So JJ planned an attractive marketing strategy which will educate the people and provide healthy life in their own hands. Based on detailed financial projections,JJwill require22 million Pakistani Rupees and will generatepositive cash flowin first quarter, Year 1. Sales Forecast b.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Introduction 1.a  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Background: Johnson and Johnson (JJ) is a global pharmaceutical product company. This company is a well known organization. The company started its first production in 1886 and after one year in 1987 it is incorporated. The company headquarter is in New Brunswick located at prime location. b.b  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  History: The company Johnson n Johnson was found in 1886 (around 120 years ago) on a revolutionary idea by Robert Wood Johnson, James Wood Johnson and Edward Mead Johnson when doctors and nurses started to using bandages and dressing, sterile suture for treating wounded peoples. The company has maintained friendly environment and very keen in health and safety from the beginning, they first time used non-polycarbonate containers instead of plastic bottles. JJ uses a largest solar power generator as a member of Green House for keeping the environment. b.c  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Corporate chairmanship of the Company v Robert Wood Johnson I 1887-1910 v James Wood Johnson 1910-1932 v Robert Wood Johnson II 1932-1963 v Philip B. Hofmann 1963-1973 v Richard B. Sellars 1973-1976 v James E. Burke 1976-1989 v Ralph S. Larsen 1989-2002 v William C. Weldon 2002- b.d  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Corporate Governance: Board of directors of Johnson Johnson are listed below: Mary Sue Coleman, James G. Cullen, Dominic Caruso, Michael M.E. Johns, Ann Dibble Jordan, Arnold G. Langbo, Susan L. Lindquist, Leo F. Mullin, Christine A. Poon, Steven S. Reinemund, David Satcher, and William C. Weldon. http://cs.wikipedia.org/wiki/Johnson_%26_Johnson In the first period of their development during 1886 to 1926 they got success to establish a company in New Brunswick and they focused on sterile surgical dressing to save the lives of patients. They participate in saving peoples lives in1906 Francisco disaster. Their global expansion began in 1919 from Canada and 1924 from England. During Their 2nd period of product lines expansion been b.e  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Company Structure: JJ is with several business segments in all around the world with 250 companies in 57 countries. The companies are concerning with following particular areas: Consumer Health Care Medical Devices and Diagnostics Pharmaceuticals Products of JJ: Medical Devices and Diagnostics: JJ is helping hospitals with the technologies to restore the joys of precious life of human being who are suffering with diseases and chronic conditions all around the world. They are providing more than 20 kind of technological devices including Orthopedics, Implants, Joint Replacements, Sports Medicins, Heart and Vascular Diseases etc. b.f  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Consumer Products: For improving the quality of every day life the consumer companies of JJ target the baby care, skin and hair care, oral care, nutritional, pain relief, topical care and much more. Their vision is very clear and the companys slogan is BRINGING SCIENCE TO THE ART OF HEALTHY LIVINGâ„ ¢. b.g  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  The Pharmaceutical segment: Johnson Johnson invested over $5 billion in 2008 on RD. This investments majority was in five therapeutic areas where the Pharmaceutical segment is strategically focused and where there continues to be significant unmet medical need. Following areas are included: cardiovascular disease and metabolism, neuroscience (including pain); infectious disease, immunology and oncology. b.h  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Recent Products: J J is continue to providing healthier life to their consumers. Here are some recent products lounged by the company: AVEENO ® Intense Relief Repair Cream AVEENO ® POSITIVELY AGELESSâ„ ¢ Firming Body Lotion AVEENO ® POSITIVELY AGELESSâ„ ¢ Warming Scrub CLEAN CLEAR ® ADVANTGE ® Blackhead Eraserâ„ ¢ Exfoliating Cleanser JOHNSONS ® HEAD-TO-TOE ® Foaming Wash JOHNSONS ® Baby Bubble Bath Wash 1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Situation analysis: Our antibacterial soap is specially produced to protect people from germs and bacteria. Especially in Pakistan where is not a complete understanding of peoples about the bacterial infection. People in third World countries are not fully aware of these kinds of problems. Even in rural areas of Pakistan where people are not literate, they are facing new skin problems every day. Our new product targets those areas of the third world where people are not aware of bacterial protection. First we focus people who are living in rural areas of Pakistan especially interior Balochistan. 1.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Market Summary: 1.1.1Market Demographic: According to a survey population and growth rate of Pakistan is under the following: Population of the country: 172,800,000 (according to July 2008 best estimation) Growth rate of population: 2.2% (according to 2008 estimation) Birth ratio: 31 births per 1,000 population (2008 est.) Death ratio: 8 deaths per 1,000 population (2008 est.) Net migration ratio: -1.0 migrant(s)/1,000 population (2008 est.) Refr:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  wiki http://en.wikipedia.org/wiki/Demographics_of_Pakistan In this survey more than 68% population of Pakistan is living in rural areas where people are not aware about the bacterial infections. 1.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  External Analysis: 1.2.1Political Analysis: Constant political instability does affect the company in terms of building relations with the governments. It is very difficult to maintain long term relations with all the governments. Pakistan is aligning with US against the terrorism and because of this their peoples are victims of terrorism and are stressed. 1.2.2Environmental Analysis: Solid waste burning, bad-quality fuels, and the growing use of motor vehicles are contributing towards in air pollution that in some cities as exceeded levels deemed safe by the World Health Organization. The country is suffering a lot from the dry climates. The country has poor water infrastructure even more than 70% population dont have refined water for drinking. Moreover country has not a proper sewerage system. 1.2.3Social Analysis: JJ has to be very careful according to implementation of its promotional campaign. Since the social culture of Pakistan is very conservative and any suggestive advertisement face a lot of reactions on the part of consumers. 1.2.4Technological Analysis: Pakistan is a big consumer of new technology. Internet companies are providing a wide range of coverage. Transportation is cheaper than other big countries but there is a big problem of electricity. Existing infrastructure is unable to fulfil the complete requirements of the country. 1.2.5Economical Analysis: The economic condition of Pakistan will always affect the company. As Pakistan inflation rate is going high and high and income of peoples is not increasing as pricing of products are going up. Pakistan has a semi-industrialized economical country. The growth poles of the countrys economy are situated along the Sindh River (Indus River), diversified economies of Karachi, Lahore and Faisalabad are located with less developed areas in other parts of the country. Pakistans economic growth rate has been increased in last 40 years and getting strong as compare to 1947. But still there are not enough facilities that fulfil economic requirements of the population. 1.2.6Legal Analysis: There are no legal issues in Pakistan for JJ as company meets all the legal requirement of the country. 1.3 SWOT Analysis: 1.3.1Strengths: The major strength of JJ in Pakistan is affiliation and support from the Johnson and Johnson global organization which has a good reputation in health sector. Another advantage is availability of high technology infrastructure. JJ never compromise on the quality of services and the products, they provide to the consumer. 1.3.2Weaknesses: JJ have only a weakness that they are coming in that market where already have strong competitors and they are well known and have very strong relations with the consumers. Accordingly JJ is not enough strong in that market so capturing new market is very challenging goal for the company. 1.3.3Opportunities: Although the existing antibacterial soap manufactures have already started the campaign to be aware peoples of the country about the bacterial infection but there is still a big market to capture. We believe that JJ have an opportunity to capture rural areas of the country where people have not mentally prepared to buy these antibacterial products. In urban areas people of Pakistan already familiar with JJ baby shampoo and other valued products for baby care, they will automatically buy these products. 1.3.4Threats: In every market there is a chance of new comer in the same field. Soap industry has very good margins and growing up and up day by day, so there is always a chance to have more competitors. Other main players in the antibacterial soap category (Safeguard by PG, Dettol by Reckitt Benckiser and Lifebuoy by Unilever) in Pakistan have strong positioned their brands for everyday use against bacteria. They are offering some sort of additions in their products by regular basis, they can challenge JJ by providing new improvements and they also reduce their prices to beat JJ in competition. 1.4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Competitor Analysis: The following are three big companies are already operating in this area. 1.4.1PG Proctor Gamble has positioned to provide every day new advertisement and they have 20 percent of market share. A series of marketing campaign distinguished safeguard soap to all other market competitors. They have variety of types and different flavours of products. 1.4.2Uniliver Uniliver have 10 percent market share in the target market. They started marketing campaign and competing with PG but their marketing strategy is not as effective as PG has. 1.4.3Reckitt Benckiser Reckitt Benckiser are producing antibacterial soap named Dettol Soap, they have 5 percent of market share. They are well behind the both top companies products (Unilivers Lifebouy and PGs Safeguard). 1.5Distribution Pattern Analysis Regional providers are providing distribution in the soap industry. These distributors serve a large portion of the market based on the size of the market and delivering to the organizations monthly and weekly depending on the demand of the company and usage patterns. Food services deliveries typically of cleaning products once in a month. Hospitals have a different distribution system; they receive monthly a large amount of soaps. Restaurants typically receive once in a week delivery of soaps and the stores receives some times weekly and some times after two week according to the demand. 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Objectives Develop a complete prototype which meets regulatory standards by June2010. Become thespecialty soap of choice for day cares across the Pakistan by December 2010. Achieve sales of Rs10 million by the end of 2010. 4.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Mission Statement: Johnson and Johnson believe on the launching of new products. Business must make a sound profit. We must experiment with new ideas. Research must be carried on, innovative programs developed and mistakes paid for. New equipment must be purchased, new facilities provided and new products launched. Johnson and Johnson is an innovative consumer company which provide new products and new ideas in health sector. Johnson and Johnson never compromise on quality and have well reputation around the world. 5.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Vision: Johnsons Johnsons vision is very clear. There vision is: -Keeping children free of infection We partner with Task Force for Global Health so children can stay healthy -Focussing on Wellness and prevention We remain commited to expand the ways we care the people through out the World. -Fulfilling new need of new markets Our vision is to improve the quality of peoples daily life. Peoples and values are our companys biggest assets. We know that our companys every invention and every product is powered by the people. We also recognise that different age, nationality and sexual orientation, physical ability, thinking ability and backgrounds bring richness to our work environment. 6.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Strategy Our executive team willbuild loyaltyfor our products withdecision-level managers of the organizations in the target markets, and they will create such a strategy in which target people directly target. For this purpose they will make some effective advertisement and will use children, male and mothers to deliver the specific messages to the audience. 6.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Strategy Pyramid Ourultimate strategyisto build JJ products intothe standard forhome and workplacehand washing and bathing for cleanings and free of bacteria by targeting daily routine of children, mothers and workers. We will contract the insurance, advertising companies as well as government companies to start strong branding campaign to make aware of the peoples of the brand. 6.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Competitive Strategy: To achieve good results we need to concentrate on the quality price and the same time on the competitors. PG is providing a good product with cheap price. According to the Porters Generic Strategy we will use diversification because our product and market is new, where risk of level is high we need to provide low cost soap and with some new and different attributes of our new brand soap. Reckitt Benckiser is also lounged a campaign through advertisement to educate children about the bacterial infection. Same time Uniliver is playing vital role and they are also focusing on the school level children. In accordance to above factors Johnson Johnson is very keen on pricing and quality of products. 6.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Marketing Strategy For our initial target market of home consumers, JJ will implement two parallel marketing efforts. One is aimed to the parents of young children who use this antibacterial soap and other is to educate the children regarding bacterial infection. We need to create a push factor by effectively convincing the mothers of children that our product provides an ideal solution for the bacterial infection to the hand washing compliance and bathing.A branding campaign will build awareness and provide education the children of rural areas where children do not have a proper education of germs and bacteria in their daily life. 6.4Market Segmentation: 6.4.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Demographic: Our antibacterial soap targets the children, adult and households. According to CIA World Fact book age structure of Pakistan is: Age structure: 0-14 years: 36.7% (male 33,037,943/female 31,092,572) 15-64 years: 59.1% (male 53,658,173/female 49,500,786) 65 years and over: 4.2% (male 3,495,350/female 3,793,734) (2009 EST.) Our primary target are children and females those are more than 50% of total population who want to fulfil an everyday needs. Females are very conscious about their health and skin diseases. They want full protection against bacteria. We also believe that children are potential agents of change in life and imparting education of the importance of hand washing with antibacterial soap will bring healthy habits in their early life. 6.4.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Market Growth: The overall market of soap is growing up by 10% in recent scenario and particularly 7% growth in antibacterial soap in Pakistan. 6.4.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Socioeconomic Middle class and upper middle class will be the main target of the product. Primary target will be cities and surrounding areas of the cities. Rural market penetration is limited and is primarily driven through wholesalers. Psychographic: In this we can target young house wives and mothers who care about the health of whole family and can educate their children about bacterial infections, health and hygiene. 6.4.4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Positioning Strategy Our strategy is to provide healthy life with low cost product and high quality. Our product provides conclusive evidence every time a child washes his or her hands for only a marginally higher cost than traditional soaps. The cost is significantly less than gloves or other hand washing liquids available in the market. 6.5Product 6.5.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Product Name: Pak Soap 6.5.2  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Product Type: Anti-bacterial Soap 6.5.3  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ingredients: Tricloson Palm Oil Water Sodium laurel Sulphate Laura Mide DEA Glycole Disterate Cocamidopropyl betaine Sodium Sulphate Fragrance Guar Hydroxypropyltrimonium Chloride Citric Acid Hydanation Tetra Sodium EDTA FCD Red No 4 FDC yellow No 5 Alovera Vitamin E 6.5.4  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Physical and Chemical Properties: Boiling Point:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Above 21 oF Specific Gravity:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  1.02 Volatile by Volume:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  80% approx Solubility in Water:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Complete Evaporation Rate:  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Same as Water 6.5.5  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Convenience good: The product will provide complete protection from all seen and unseen germs and bacteria. 6.6Pricing Strategy Retail pricing for anti bacterial soap will generally be around Rs8/eachand will command a 30% price premium overother available conventional liquidsoaps available in the market. Our values product will not be only attractive toextremely price sensitive customers it will also capture the buyers who are very much caring of their health. The soap market is generally inelastic, but we offer some different benefits overcurrent available soaps that justify the different qualities and price. 6.7  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Promotion: 6.7.1  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Agency Selection Around 135 advertising agencies working in the market but Johnson Johnson has selected Manhattan International Limited (MIL) Advertising Company because the company has extraordinary technology and well reputation with government and civil sector in Pakistan. TV Advertisement Radio Ads News Paper and Magazines Sign Boards 6.8  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Place Pak soap has also planned an in-store placement strategy to promote and market their product so to have maximum visibility to the consumer; they have assigned dedicated shelves to the product and are also promoting their product in metro and makro as well. Their placement strategy is mainly focused on v Place Pak Soap next to Safeguard v Equal or more faces than Safeguard, Dettol and Lifebouy. v Place between Dettol Safeguard where Possible. v Build brand block wherever possible. 6.9  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Distribution Strategy Initially our distribution strategy will involve a combination of both distributors and direct sales through some available channels in the market.Relationships with local Pakistani distributors then will be established for promotional reach and potential users. Our executive team will get the first order after direct delivery to the wholesalers and will give some discount to them.In the future entirely outsourcing distribution will allowJohnson Johnson to focus its efforts on marketing and expanding as quickly as possible. 6.10  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Action Plan 6.10.1Gantt chart 6.11Financial Strategy (Budgeting): Johnson Johnson pvt ltd is a sub company of Johnson Johnson which operates in the country. This project is only for Rs22 million. We will buy machinery for production of soap which will cost only Rs120,000 and purchase for Raw material is only cost for Pakistani Rs.40000. So all other expenses and salaries of employees for production for the first quarter is can be seen in the following: Pak soap is a Rs 1 billion brand annually and so the marketing budget allocated to it approx 20 % of total Net revenue, not much resources have been allocated to Pak soap marketing efforts due to its squeezed margins and close competition with other antibacterial soaps, it mainly derives its sales from the brand equity of Pak Soap. 6.12Sales Forecast 7.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Evaluation and Control Johnson Johnson is a family company that prides itself on improving the health and well being of its consumers. By targeting all age groups, socioeconomic statuses, and partnering consumers, the new product will provid 22 million of net profit for the first quarter after the launching of the antibacterial soap, which is the actual amount of the projectDomestic sales increased .2%, while international sales increased 13.8% (2.6% from operations and 11.2% from currency). These figures represent Johnson Johnson meeting and exceeding consumer needs, which is partly the reason why it is a Fortune 500 company. 8.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Conclusion and Recommendations: We have carefully research and analysed the market strategies adopted by Johnson Johnson Pakistan to boost the sales of new anti-bacterial soap () in the country and in first quarter Johnson Johnson will capture the 20% of market share. Following are the some suggestions for Johnson Johnson Pakistan Pvt. Ltd.: Price of soap will be set the according to the competitors. If competitors reduce their price they reduce their margin and should reduce the price. After successfully launched they should provide some flavours in the soap, so customers can enjoy different flavours as the other competitor Safeguard have 7 flavours in the market. Start a program in which they can educate children, industrial workers and mothers by hiring teams which will go door to door. 9.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Individual Critical Reflection Report: Marketing Management subject was never interested for me before studying this module. When I started to learn, very first class creates my interest in this subject in which tutor gave us an assignment to analyse the market, which was the turning point for me. And we visited some clothing stores than I get knowledge about how to analyse the different things. Before starting my MBA I was not familiar with the appropriate terminologies used in the marketing field, but I was very much sure that I will understand these concepts. I have managerial experience but not in marketing field and I wasnt know even about to write the different types of marketing. As module was passing day by day I feel many things change in myself, for example when I visit any place or store I started to analyse the things around me. This is the first development which I feel in myself. The concept of learning through case studies was very effective. It polished my reading and implementation of concepts and I come to know how the concepts can be taken out from the printed and electronic Medias. This developed my reading power and I learned how we extract the main points from a whole passage. Initially when I start to read a passage I feel difficulties to take out specific points from the articles, but day by day I feel change in myself, I feel confident and really enjoy reading articles and magazines. Presenting on the front of the class is another opportunity which I got from marketing management module which is very important for a marketing manager or MBA student, because people says presentation is very important for sell some thing. By preparing Wilkinson case study in early classes and presenting on the front of the tutor was an awesome experience which developed a self confidence level and enhanced my presentation and speaking skills. By learning in very depth of the marketing concepts I understand how the all stakeholders are very important in the process of marketing such as how the competitors can effect on the business. After completing this module I can write the marketing plan for any organization as I did in this assignment. Now I know how to use the marketing mix and how we can analyse the performance and how can we position an organization in the marketing. Porters Generic Studies, Ansoffs matrix, consumer behaviour, segmentation strategy and decision power of buyers were new for me and now I completely understand that how these models can be implemented in the marketing strategy of a company. Evolution of marketing metrics, ethics and social responsibilities and managing a marketing team is now not difficult for me as I am planning to start my own business after my MBA, I am very happy that I have enough knowledge of measurement and control a marketing plan and how to write a project plan by assigning different tasks to different teams. As a conclusion the whole module was very helpful to build and develop marketing concepts for me. References and Bibliography: Course Book http://www.jnj.com www.wikipedia.com www.uniliver.com http://www.marketingprofs.com/ http://www.articlesbase.com/marketing-articles/ https://www.cia.gov/library/publications/the-world-factbook/fields/2010.html 1 / 27 LSBF (MBA)

Customer Satisfaction in Shopping Centre

Customer Satisfaction in Shopping Centre In the previous chapter, secondary data such as books, journals and online journals are used to conduct the literature review. In this chapter, primary data is collected through the case study. This chapter will cover the research framework consists of research purpose, research method, sampling method, research instrument and information collected from the case study. The analysis of the data is discussed in the next chapter. This case study is conducted for the purpose of investigating the level of customer satisfaction of the local customers towards the performance of a shopping centre. Mid valley megamall is chosen as the subject in case study. The time frame for the whole research is 1 month. RESEARCH FRAMEWORK: First of all, the measurement objectives must be specified in order to simplify the research process. Basically, there are four types of customer satisfaction survey which is based on the measurement objectives of the research (Vavra, 2002). Since this research is used to investigate the level of performance of a shopping centre from the customers satisfaction in general, thus, it is known as overall status survey. According to Vavra, overall status survey is emphasized more on the general issues, overall performance, and overall customers satisfaction. (2002). RESEARCH METHOD AND PURPOSE: This research is conducted using quantitative research method. From the customer satisfaction survey, the research information collected from the sample is the primary data. The aim of this study is to investigate the level of customers satisfaction in a shopping centre, to identify the actual need of customers through the distribution of questionnaires to the sample and to clarify whether the performance meet the customers expectations. POPULATION AND SAMPLING METHOD: Sampling method is a method of choosing a group of peoples from the entire target population in order to obtain the required information. Basically, there are two types of sampling designs: probability and non-probability. This research has adopted non probability sampling technique which is most suitable for a widely dispersed population such as the customers of Mid Valley Megamall. It is impossible to use the probability sampling method for this research due to the difficulty in identifies the target populations as it is too large for research. The sample is selected to estimate the gross results because less cost and time required and the sample is easily obtained while compared with the probability sampling technique. The target populations for this research are the Malaysian customers of Mid Valley Megamall and the sample is limited to adult from 18 to 50 years old. This sample is chosen because these groups of person visit the shopping mall more frequently than other demographic profile. The sample size of 100 customers ranged from 18 to 50 years old is considered as representative of Malaysian customers of Mid Valley Megamall. DESIGN OF QUESTIONNAIRE: Questionnaire is used as research instrument for this study. The questionnaires are prepared according to the objectives which set up at the beginning. In order to obtain better response from the sample, the questionnaires are designed to be simple and easy to be understood. If the length of the questionnaires is too long, it will affect the rate of response. According to Vavra, there are four types of question can be collected, namely facts, attitudes, prediction behavior and demographics. (2002). Diversified types of question are more interesting for the customers. The questionnaire consists of three sections. The first section is about the demographic profile of the respondent. The objective is to know the respondents background. The second section is about the general information regarding the relationship between the respondents and the shopping mall. Besides, it is used to identify the actual need of the customers. The third section is about the investigation on the level of satisfaction of the customers from the sample chosen towards the location, product performance, staff, building layout, infrastructure and facilities provided in the shopping mall. This section is important in determine whether the shopping mall meet the requirements of the customers. Furthermore, it includes the recommendations from the customers in order to help the shopping mall to enhance their performance in the future. SCALE: For the questionnaire, every question has its own response options such as open-ended response and close-ended response. Open-ended questions require the opinions of the customers regarding the overall performance of the shopping mall. Close-ended questions are more efficient and quantifiable because it consists of numeric scales which used by the customers to express their feelings in a simple way. The scale is known as Likert Scale. The 5-point numerical scale is adopted which ranging from 1 to 5, 1 represents not satisfied, 2 represents somewhat dissatisfied, 3 represents neither satisfied or dissatisfied, 4 represents somewhat satisfied and 5 represents strongly satisfied. The scale help the respondents to make a clear decision based on their level of satisfaction. DISTRIBUTION METHOD: Distribution method also known as field method and it defined as the way used by the interviewer to distribute the questionnaires to the sample. The questionnaires in research are distributed to the customers personally at the Mid Valley Megamall and at the same time they return the questionnaires. CASE STUDY: MID VALLEY MEGAMALL: BACKGROUND: Mid Valley Megamall is one of the Malaysias largest urban development projects in the world. It was one of the projects inside the Mid Valley City. Mid Valley City desires to be the most modern and integrated mixed-use developments in the world. The construction starts in year 1995. At present, it comprises Mid Valley Megamall, Cititel Hotel, Menara IGB, Boulevard Offices, Boulevard Hotel, Northpoint Mid Valley City, Centrepoint North and South Towers, The Gardens Retail Gallery, The Gardens Hotel, The Gardens Residences and two landmark office towers. IGB Corporation Berhad, a property and investment holding company listed on Bursa Malaysia Securities Berhad is the developer of Mid Valley City while the Mid Valley Megamall is owned and operated by Kris Assets Holdings Berhad, a listed IGB subsidiary company. A two dimension master plan of Mid Valley City is enclosed in appendix. DESCRIPTIONS OF MID VALLEY MEGAMALL: Mid Valley Megamall is selected for the case study. Mid Valley Megamall is launched in year 1995 and it was opened in November 1999. Mid Valley Megamall is a complex consists of a shopping mall, an office tower block, 30 signature offices and two hotels. It is the first shopping mall comprises four successful anchor tenants, namely Jaya Jusco, Metrojaya, Carrefour and Golden Screen Cinemas. Besides, it comprises 13 junior and mini anchors and 403 specialty shops. Mid Valley Megamall has a gross floor area of 4.5 million square feet and net lettable area exceeds 1.7 million square feet. Mid Valley City is planned and developed as a City in a CityMid Valley Megamall is a key part of Mid Valley City. It was awarded the Best Shopping Complex Award 2000 by Tourism Malaysia and Best Retail Development Award 2001 by FIABCI Malaysia (International Real Estate Federation). Mid Valley Megamall is a good choice for the local residents and foreign tourists. MISSION AND VISION: Mid Valley Megamall is aimed to fulfilling everyones needs. In order to achieve the mission, the highly energetic and talented professionals are appointed in departments. In fact, Mid Valley Megamall emphasizes on their service standard and it wishes to create a modern and stylish shopping paradise for their customers. As long as the customers are in the Mid Valley Megamall, they will make sure everyone enjoy the services and products provided. Besides, Mid Valley Megamall aims to maintain the growth of the shopping mall in the competitive retail industry. FACTORS INFLUENCE THE CUSTOMER SATISFACTION: LOCATION AND ACCESSIBILITY: Mid Valley Megamall is strategically located between Kuala Lumpur Central Business District and Petaling Jaya. It is located in a convenient location that can be easily accessible from all corners on the Klang Valley. Besides it is surrounded by Petaling Jaya, Bangsar and Damansara. There is a KTM Komuter train-stop and a LRT Station nearby while taxis are available at the entrances of Centre, North and South Courts. The KTM commuter station can be accessed through a covered pedestrian bridge to the Megamall. Its believed to bring an average of 10,000 passengers each day. The station is disable-friendly, and facilities comprise toilets, lifts, covered platforms, ticket and information counters and ticket vending machines. Furthermore, Mid Valley has offers free complimentary shutter bus services (Trinton Bus) at an interval of 30 minutes to 1 hour that travel between Bangsar LRT Station and Mid Valley South Court. Other option of transportation is the public transport available. Mid Valley Megamall can be accessed through five major highways and two railway lines. In the future, the improvement of road and public transportation will be done. It includes a designated monorail station, a link bridge to the Putra LRT Station and the upgrading of internal traffic flow. Being located in between Kuala Lumpur and Petaling Jaya, an amount of RM250 million was invested in constructing a flyover and enhance the network of road for the purpose to connect the Federal Highway and all the major catchment and residential suburbs or businesses premises within Klang Valley to Mid Valley Megamall. The location plan is enclosed in appendix X. Meanwhile, the location of the department stores is also very important for the convenient of the customers. NFRASTRUCTURES AND FACILITIES: Mid Valley consists of four entrances located at the direction of east, south, north and west respectively. Information Counters are available in Centre, North and South Court at ground floor. They are willing to assist those customers by showing a helpful attitude. In terms of car parking, Mid Valley is provided 4000 car parks in order to cater the need of high crowd during peak hours. Effective from 5 May 2008, the basement car parks of Mid Valley Megamall The Gardens Mall were separated where the car parks for Mid Valley Megamall are zones A and C. The exact location of the parking area is shown in the plan enclosed in appendix. Besides, Mid Valley Megamall also provides washrooms and baby changing facilities. The washrooms provided for the benefit of all the customers while the baby changing facilities are provided for the benefit of a mother. In addition, Mid Valley Megamall is comprises five lifts which enable the customers to travel from floor to floor. Escalators also available at East, South and North Court and there are two travelators that connecting the lower ground floor with basement which is very convenient for the customers. A proper floor plan is enclosed in appendix for further clarification of the exact location for the facilities and infrastructures. PRODUCTS AND SERVICES: Mid Valley consists of five floors where each floor is specifying for certain products and services. Lower ground floor is for daily essentials such as hypermarket, supermarket, pharmacies and money-changers. Besides, this floor is providing a numerous fast food outlet and local delights. Ground floor is mainly for the adults which include the apparel, footwear, accessories, beauty care, health care, bookstore and others essential items that fulfill the desires of an adult. First floor is the paradise for a kid, which include the fashion for kids, beauty and hair saloons for the adults. Second floor is specialized for those who wish to decorate their house. Besides, IT Centre is also available in this floor to cater the need of young generation in the ever changing technology of the world. Third floor is for entertainment such as Golden Screen Cinemas, Mid Valley Exhibition Centre, Pets Wonderland, Cosmic Bowl, Megakidz and a food court. Besides the products, the proper display area also being taken into consideration in order to be easily accessible by the customer. Mid valley is able to stimulate customers to spend more time and money in Mid Valley through the visual display merchandising. The store directory: PERFORMANCE MONITORING IN A SHOPPING CENTER BASED ON CUSTOMER SATISFACTION CHAPTER THREE: Anchors. Accessories. Apparel. Discounters. Entertainment. Exhibition/ Property Showroom. Food and Beverage. Health/ Personal Care. Houseware and Furnishings. Information Technology. Jewellery. Leisure. Luggage. Shoes and Bags. Sporting Goods and Apparel. Sundry and Services. Tailoring. Textile. Watches and Pens. PERFORMANCE MONITORING IN A SHOPPING CENTER BASED ON CUSTOMER SATISFACTION CHAPTER THREE: Mid Valley Megamall also provides certain services for the convenience of the customers. The services provided: PERFORMANCE MONITORING IN A SHOPPING CENTER BASED ON CUSTOMER SATISFACTION CHAPTER THREE: ATMs. Banks. Cobbler. Laundrette. Money Changers. Post Office. Alteration Shop. Clinic. Dentist. Locksmith. Newstands. Print Shop. PERFORMANCE MONITORING IN A SHOPPING CENTER BASED ON CUSTOMER SATISFACTION CHAPTER THREE: STAFF: In addition, Mid Valley Megamall is continually investing in a comprehensive staff training and skills development programme which aimed at improving both the soft and hard skills of the staff and enable them to perform their responsibilities in a right manner. The quality and attitude of the staffs will be indirectly affecting the level of customer satisfaction towards Mid Valley Megamall. The important qualities of the staffs are friendliness, helpfulness, communication skill and responsiveness. BUILDING LAYOUT: Challenge of the management team of Mid Valley Megamall is to ensure the customers willing to visit Mid Valley Megamall repeatedly. Mid Valley Megamall is a customer-centric shopping centre which offers best and wide range of services. It is operated by an experienced team of industry experts to ensure the innovative marketing and leasing initiatives. Besides, Mid Valley Megamall was invested over millions in comprehensive store renovation and upgrading activities in order to improve and enhance the malls environment. In terms of marketing, Mid Valley Megamall has planned the promotion aggressively with the mission to provide the delightful shopping experience to the shoppers. In order to bring excitement and hour of enjoyment to the shoppers, visual merchandising are used in creating a unique atmosphere for the public and enhance the competitiveness of Mid Valley Megamall. The marketing and promotional activities are supported by themed and strong-concept in-house events throughout the mall such as Mid Valley Megamall Fashion Week 2009 which introduce the hottest spring or summer collections through the fabulous design and chic runway shows. This show is designated for the fashion lover. During different festivals such as Hari Raya, Chinese New Year, Merry Christmas celebration, Mid Valley Megamall will decorate the centre court into atmosphere with unique and attractive theme. Mid Valley Megamall was the only shopping mall in Asia that achieved international recognition in MAXI Awards ceremony held in Hollywood last year. This award is organized by International Council of Shopping Centres. For the Hari Raya celebration 2008, Mid Valley Megamall themed as Cherish The Good Old Days in a Brand New Way that create a harmony atmosphere. This unique theme help Mid Valley Megamall won in the Visual Merchandising category of the MAXI Award. SUMMARY: This chapter has discussed about the research process which include the research framework, research method and purpose, population of questionnaire, the scale for the questions and distributing method. A case study in Mid Valley Megamall has been discussed in this chapter; it includes the background, description, mission and vision of Mid Valley Megamall. Furthermore, the factors that influences the customer satisfaction being discussed for the case study of Mid Valley Megamall. The factors are location and accessibility, infrastructure and facilities, product and services, staff and building layout.

religion vs. psychology Essay -- essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  Spirituality and psychology are two complex subjects to discuss and they become even more complicated when you try to relate one to the other. Psychology deals with the processes of sense perception, thinking, learning, cognition, emotions and motivations, and personality, focusing on the behavior of individuals. Spirituality, on the other hand, is all inclusive. â€Å"Spirituality is living one's life from the realization that the body/mind/ego personality we have been taught to identify with is just the tip of our iceberg, our little head sticking through the window of the senses into this world, whereas our true body is the universe. It is recognizing that our perceived world is mostly an illusion, a shared dream we are asleep in, and that the goal of life is to awake to our real Self which is vast and multidimensional--already intimately connected with all of creation, with a twin shadow self that is already scripted, mostly primitive, and hidden from us, bu t that this whole Self is already One with this mystery we call God/dess whose essence can hardly be understood, but to which we give names as Eternal Wisdom, Ultimate Reality, Birther of all Life, S/he Who Is, etc.† So, how can someone take two complex subjects and use one to enhance the other in their life? Is it possible to use a school of psychology to enhance the spiritual life of a person? By analyzing one school of psychology (Rational Emotive Therapy) and by focusing on how it can keep one from focusing on negative and selfish thoughts/acts, how it can make one focus on the things that matter most in life, and how it can help one in spreading a positive way of living, we will see that it is possible for RET to enhance our spirituality. However, we must first learn what RET is all about. Rational Emotive Therapy is amazingly simple. All it entails is for an individual to perform self analysis on their way of thinking and to eliminate all the grandiose words from their vocabulary. By taking the musts, always, nevers, and everyones from our vocabulary, and by replacing them with desire, prefer, and hope, we are more likely to understand that many of our problems and barriers are self made. Instead of viewing each problem in our lives as the end of the world, using RET allows us to step back from the situation and to take a realistic view at the situation. By mapping out... ...rove the things that are within ones control. This way of thinking allows one appreciate the gifts that they possess and how to better utilize them. Other people become less of a factor in one’s unhappiness or emotions, making one in control of their own life and destiny. These results in the ridding of unnecessary quarrels and grudges that exist between those that one feels had wronged them. Therefore, their time is not consumed with negative emotions and thoughts. Instead, one can focus on the deeper meaning of their lives and how to improve it. They can become more comfortable with themselves and experience an inner calm and peace. They strengthen their spirituality and the way they go about their lives. They believe in themselves to make the world a better place. In hindsight, it really is amazingly simple. References 1.  Ã‚  Ã‚  Ã‚  Ã‚  Baute, Paschal. Theological Library. Lexington, KY. Jan 95 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ellis, Albert. Better, Deeper, and More Enduring Brief Therapy. Brunner/Mazel. New York. 1996 3.  Ã‚  Ã‚  Ã‚  Ã‚  Ellis, Albert and Harper, Robert. A New Guide to Rational Living. Prentice-Hall Inc. New Jersey. 1961

Why The Ideas Of Karl Marx Were So Radical To Society :: History Politics Political

Why The Ideas Of Karl Marx Were So Radical To Society The Communist Manifesto, written in 1848, provided the views of Karl Marx on humans and nature. For the time in which the document was written, the ideas of Marx were very radical to society. The ongoing struggle between the Proletarians( the working class) and the Bourgeois( the owners) prompted Marx to develop a solution to this social problem. His solution to this historical problem was to create a capitalist nation, which in the end would result in a Communist nation. He wanted to help the social status of the working class, because he felt that they were being taken advantage of by the owners. The document also discusses the role of humans and their interaction with nature. Marx believed that society was beginning to break away from nature as a source of economical support. In the past, humans had relied heavily on agriculture to support themselves but with the beginning of the Industrial Revolution, new technology began to replace old farming techniques and created new factory jobs in cities. Marx had rather extreme views on the extent to which nature in his time had become humanized as a result of human labor.[1] He commented that, â€Å" Even the objects of the simplest â€Å" sensuous certainty† are only given him through social development, industry and commercial intercourse.†[2] "Throughout their labor, humans shape their own material environment, thereby transforming the very nature of human existence in the process.†[3] One had always seemed to know their role in society. It was Marx who believed that this was true due to a capitalistic economy. One’s wants and needs were different from society to society. For instance, a person with a higher social status would not have the same needs as a peasant living on a farm would. Marx felt that human nature could not be changed in contrast to what many economists believed. In a capitalistic economy, men were the ones who received the wages while women earned little to nothing. To put an end to the ongoing struggle between social classes, Marx believed that a new form of government would have to be established, this he called Socialism. 4 He wanted to see the working class join together to fight the owners, for in order for a society to grow, people would need to begin working together. Marx recognized the struggles of the classes, especially those of the middle class.

Coastal and waterway transport contracts in India

The Bill of Lading governs the documented aspect, the insurance is as a support, the merchant shipping act governs the rights and liabilities of the parties and the Carriage of goods act governs the disputes in matter of the marine Contracts and the carriage of goods. Objective of the study . The objective of making this project is to study and research on Coastal and Waterway Transport contracts in India which is very important from the point of law of contracts. 2.The main objective of my study is to deduce and find out the procedure of how the contracts are formed during a shipping agreement and the rights and liabilities of efferent people during a same contract 3. All these concepts are different and various cases have given different Judgments upon different situations. 4. Also I came to know about how these concepts are varied in different nations like United States of America and United Kingdom. Research questions – The research is mainly based on these questions:l . H ow did the coastal and waterway transport contracts evolve in India? . Which acts and statutes have been set up for these types of contracts? 3. Explain the procedure of how does the coastal contracts work and the documents needed for the same. 4. What is the importance of the Bill of Lading in these types of contracts? 31 Page 5. How does insurance play an important role in these contracts? 6. Mention the Comparative study of India with US and I-J in these types of contracts. 7. Please give needful suggestion for the topic and how to improve the position of coastal and waterway transport contract in India. Limitation of the project:l .In addition in all contracts of carriage of goods by sea, there were implied undertakings by the carrier that the carrying vessel was seaworthy and that the ship would commence and carry cut the contractual voyage with reasonable diligence without unjustifiable deviation. The Bill of lading was the basic shipping document, evidencing the contractual r elationship between carrier and shipper and forming the basis of all claims arising from the transportation of goods by sea.It was originally a non-negotiable document but with the growth of commerce the need was felt for transferring the property in the goods before the arrival of the goods at the destination by endorsing the bill of lading to the buyer and the practice came to be established of issuing â€Å"negotiable† bill of lading. The early bills of lading contained only the common law exception. As time passed, however, ship-owners began generally to amend their bills of lading by introducing exemption clauses and thereby limit contractually the strict liability imposed upon them by maritime law.As and when court decision went against the carriers, they introduced more and more protective or pardoning clauses in the bill of lading and depending upon their bargaining position at a time when the volume of world trade exceeded the carrying capacity of shipping, there sou ght to exempt themselves from practically every liability of ocean carriage. This resulted in growing satisfaction among shippers, bankers and underwriters who demanded legislation to remove the abuse produced by unlimited freedom of contract enjoyed by the http://www. Livening. Mom/Opinion/hkC9ZcvCbqlWbB141 Lends/After-years-of-neglect- India-wakes-up-toccatas-inland-WA. HTML, last accessed on 27th July 1 up. M. 5 Page carriers, the results was that several countries enacted legislation on the subject. The Harpers Act was enacted by USA in 1893 followed by the Australian Carriage of goods by Sea Act in 1904, The New Zealand Shipping and Seaman Act in 1908 and the Canadian Water Carriage Act in 1910. The Harder Act aimed at protection of cargo interests, prohibited clauses exonerating the carrier or his agents from liability for faults in the care and custody of the cargo but at the same time.The Act provided that the carrier was not to be held liable for results of newsworthiness i f he had exercised due diligence to make the ship seaworthy and if the damage caused to the cargo resulted from faults and errors in the navigation or management of the vessel. The Harpers Act thus established an important principle in that it settled the problem f the carriers liability by making a distinction between faults in the management and navigation of the vessel and faults in the care and custody of cargo.

Nutrition and Body Essay

All macromolecules are essential to the body. One has to have the right amount of all of the macromolecules in order to be healthy. It is believed that high protein diets with carbohydrate restriction causes weight loss. However as a result of high protein diet, one damages his/her kidney which is responsible for filtering proteins from blood. In the article, Janine says, â€Å"If you eat too much proteins and not enough carbs you can ruin your kidneys forever.† I agree with Janine, one has to have enough carbohydrates. Carbohydrates are important in the body as they provide energy for short term storage. However if one does not have enough carbohydrates in his/her diet, it affects the brain. Glucose from carbs is the fuel that brain uses to produce energy that moves and motivates one therefore one has to have glucose in the body. Mitchell has this misunderstanding about carbs and fat. Mitchell thinks that if one cuts down on carbs, he/she is actually training the body to burn fat instead. Fats and carbohydrates are two different things. If one is gaining weight, that’s because of calories. The amount of calories one takes causes obesity. Obesity is linked with poor body image. A positive body image is maintained by eating foods that contain fewer calories in it. A person’s weight is affected by genetic inheritance, nutrition and physical activity. Perceived body size is affected by media, puberty, and peer groups. All these factors affect body weight and perceived body size. Metabolism refers to all chemical processes that go on continuously inside the body. The amount of kilojoules your body burns at any given time is affected by your metabolism. Thyroid gland located below the larynx produces thyroid hormone which controls metabolism, growth, body temperature, muscle strength and appetite. Homeostasis is the process used by the body to maintain a stable internal environment. Hormonal regulation of metabolism such as when blood sugar levels rise in the body, insulin is secreted by the pancreas to covert glucose into glycogen, and when sugar levels in blood fall, glucagon is secreted by the pancreas to convert glycogen into glucose. If people have high blood sugar, they get diabetes. If people have low blood sugars, they get headaches, hunger, pale skin etc. Maintaining a normal blood sugar level is very important in the body. In the article, Mitchell says, â€Å"I get pretty hungry and I was getting headaches.† I think it’s because of having low blood sugar level. Mitchell has high  insulin and less glucagon hormone in the body. The advice I would give to Mitchell is to stop dieting and eat healthy foods that contain fewer calories. Mitchell needs to have physical exercises, healthy foods and self-concept.