Nokias International Success essays

Nokia's International Success essays The objective of the present study is to evaluate the corporate global success of Nokia, a cell phone service company. The research approach of Nokia is an interesting case of reaching global success in the telecommunications industry. Nokia is a world leader in mobile communications. They strive to be on top of everything and one step ahead of all their competitors. In 1871, Fredrik Idestam renamed his company to Nokia Ab, which makes paper, rubber, and cable products. Soon, in 1982, the first NMT portable phone, Mobira Cityman was launched to the public. By 1993, they became the third world largest manufacturer in Europe for television sets. They expanded and advanced their technologies geared towards the portable cell phones you see today. They contributed a great deal to the digital revolution as well. Today, one may see different types of Nokia phones with features like, color screens, small phones, and most importantly their phones with a built in camera. Nokia has faced many competitors in the domestic and international market, even from the very start. These competitors consist of Sony Ericsson Mobile Communications, Samsung and others. Even with all the heavy competition, Nokia has always managed to stay in the game. This is evident through Nokias quick responses to the markets demand for advance technologies. They are able to adjust and adapt to the constant change in the markets needs. Having technological advances means having differentiation. Hence, having these advances, its products will change or differentiate to form a new product. Take for an example, the size of their mobile phones. The market craved their phones to be smaller and sleeker so that it would be more convenient to fit in small places. Nokia had complied with customers demands and made their products relatively smaller compared to other phones. By having a quick respons ...